One of the hot topics in the wrestling world right now is if WWE will pull the trigger on a heel turn for Roman Reigns. On a recent episode of Ryback’s: Conversation With The Big Guy podcast, he spoke on the subject of Reigns potentially turning heel.
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He says that the likely reason why WWE hasn’t pulled the trigger on a heel turn is because of Reigns’ current merchandise numbers:
“If you remember correctly, fans were cheering the f–k out of him when he was part of The Shield. So here’s another theory, and like, fans though… the more successful you are, the more people hate you. But, I do feel, like you have to acknowledge them on a certain level, but the reason, if they haven’t done it yet, it’s probably because of the merchandise numbers that he’s pulling in [are] probably very, very strong. Oh, I know so. I would guarantee it, guarantee it. And that’s by design. They know that they’re marketing to the masses with him, that audience. They could turn him heel and play to that small part, but then you’re going to lose out a little bit on the merchandising end on him and stuff.”
After saying that, Ryback is in the camp that suggests a heel turn would benefit Reigns in the long-run:
“I look at it though, if you did acknowledge them and turn him heel at the right time, you could make him an even bigger babyface. You could get those people to actually really like him if you did that and took a step back, which they might do. You never know. He’s in their little inner circle, so anything’s possible with him. I love Roman. I think he’s awesome.”
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Source: You can listen to the full podcast here. h/t to WrestlingInc.com.