Stephanie McMahon recently spoke at the Fortune Most Powerful Women Summit. One of things that she spoke about was WWE listening to their fans and it being a key reason for the company’s success.
Here are some of the highlights of what she said during the Summit:
“Our audience tells us what they love, what they don’t like, and—worst—what they don’t care about,”
Stephanie says that they do pivot on the fly and it is an advantage for the company that their shows are live. This is because they can get feedback from the audience in real-time. She also says that WWE plans their storylines in advance but things happen: Injuries can occur or fans don’t relate to a certain character that they think will be a hit. She says that the ability to twist or shift gears is key for them.
She also says in NXT, fans have the biggest say in who gets called up to the main roster:
“Our audience is actually determining who makes it to the next level—and they know it,”
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