Wade Barrett was recently interviewed by the SPORTBible. He spoke on a wide variety of topics about his WWE career and his life after leaving the company a few years ago.
During the interview he revealed the story behind WWE dropping his ‘Bad News Barrett’ gimmick. He moved on to use the ‘King Barrett’ gimmick following his win of the King of the Ring tournament. After a brief stint with the ‘League of Nations’ he left the company.
Here is why WWE dropped ‘Bad News Barrett’ according to him:
“The problem with Bad News was that I was getting a babyface reaction. It was one of those things where it was supposed to be a heel thing but I think people were so entertained by it that they started cheering it and look forward to it, even though I am insulting them. Vince never wanted me as a babyface, he thought I wrestled like a heel and I was English. He didn’t want me to be a babyface at all, which was fine and I was happy being a heel
But I think sometimes the crowd dictates things and even though Vince wants me as a heel, you can’t put me as a heel and the only way we could really turn me back into a heel, and stop them cheering for me, was to take away ‘Bad News’. At that point, I was just a guy who had nothing, so I was coming out, I wasn’t allowed to do the catchphrase or anything like that. I was just a very bland guy. So they gave me King of the Ring as something to do, I suppose, but doing a King of the Ring in this day and age just doesn’t work. It might have worked in the 80’s but I think wearing a crown and scepter in this day, to me, it doesn’t work”
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